I had, in my days in Primary School, always looked forward to sports days. That was for a special reason – borrowing from what I had mentioned in a post on my primary school days, “best remembered for the MILO® van”. The sight of the van was one that was welcomed by everyone for it meant that we could get our hands on those little paper cups filled with ice-cold chocolate flavoured fluid – a heavenly experience for any young child and there wasn’t any doubt we had, as the line used in the advertisement did suggest, that it was marvellous what MILO® could do for us.
The MILO® van was something I always looked forward to seeing on school sports days. It still never fails to attract a crowd wherever it makes an appearance.
By the time I had my introduction to the pleasures of a cold cup of MILO®, Singapore had already had a long love affair with the malted chocolate drink. It was already Singapore’s favourite chocolate beverage – the name becoming synonymous with chocolate beverage here and was made by scooping several teaspoons of the brown powder from the signature green tin into a glass or mug to be mixed with hot water and condensed milk. Over the years – MILO® has also introduced many innovative variations of the product, which made it easier to prepare that comforting cup of MILO® at home or in the office. To get that fix of a cold glass of MILO® we sometimes crave for, was however a little less convenient – especially when one did not have access to hot water. Short of heading to the nearest kopi-tiam or stocking up on tetra-packs or cans of the drink, it meant having to put a kettle on the stove and adding cold water and a lot of ice to the hot mixture – that is until the introduction of the latest innovation from Nestlé Singapore – MILO® Easy Cool, which offers instant gratification!
MILO® Easy Cool - instant gratification in a sachet!
MILO® Easy Cool does make it a lot easier to develop that taste for a cold glass of the wonderful drink. All that is needed is to add cold – yes, COLD water and stir to dissolve that sachet of MILO®! This was just what I couldn’t resist doing, tired as I was, immediately after receiving the pack of MILO® Easy Cool and a MILO Easy Cool Shaker bottle courtesy of Nestlé Singapore. It is of course a lot cooler doing it with the shaker bottle – all that was needed was to add MILO® Easy Cool straight from the sachet, ice-cold water straight from the refrigerator, and to shake it all up (I actually had a whole lot of fun shaking the bottle – I’m sure many of your kids would enjoy it too!) – “Just Pour, Shake and Be Cool“! The strong chocolate malted flavour of the shaken contents of the bottle when poured into a ice-filled tumbler was just pure bliss! The ease with which cold MILO® can be made makes it just so convenient to transport it anywhere – at home, in school, in the office, in the car or even by the swimming pool or on a sports field! Wherever it is, that glass of joy can be conjured up in an instant to quench one’s thirst or satisfy that craving for cold MILO® – something I will certainly look forward to doing!
For the month of February, you can get the shaker bottle for free – there is a special banded promotional pack on offer with one of these cool MILO® Easy Cool shaker bottles. The shaker bottle makes up to two glasses of cold MILO® into which two sachets of MILO® Easy Cool can be emptied and 300 ml of water added.
Also for the month of February 2012, MILO® Easy Cool is running a special Facebook contest. On offer are highly attractive prizes such as an iPad2 and a Sony PS Vita. All you have to do to qualify is to submit your own video to demonstrate how “It’s So Easy to be Cool – If You Know How.” To find out more, visit the MILO® Singapore Facebook page at www.facebook.com/milosingapore. The contest ends on 28 February 2012.
About MILO® Easy Cool
MILO® Easy Cool is also endorsed by the Health Promotion Board’s Healthier Choice Symbol and contains:
- Actigen-E (a combination of B Vitamins and Magnesium)
- ProtoMalt (a special malt extract made from malted barley grains found only in a MILO® drink)
- Glucose, maltose and complex carbohydrates ( which gives you longer lasting energy)
- Vitamin C and Calcium
- Milk, cocoa and essential vitamins and minerals
MILO® Easy Cool is available at all leading supermarkets and hypermarkets such as FairPrice, Cold Storage, Shop N Save, Giant, Carrefour and Sheng Siong, retailing at a price is S$6.30 per pack of 15 sachets.
About Nestle Singapore
Nestlé Singapore (Pte) Ltd, established in 1912, is a wholly owned subsidiary of Nestlé SA, the world’s largest food company. Headquartered in Vevey, Switzerland, Nestlé employs over 270,000 people in factories and operating offices in almost every country around the world. Nestlé aims to be the leading Nutrition, Health and Wellness Company in Singapore. Nestlé’s range of products in Singapore include MILO®, NESCAFÉ®, NESPRAY®, Nestlé OMEGA PLUS®, MAGGI®, YANG SHENG LE™, KIT KAT®, FRISKIES®, PURINA® and dozens of other trusted brands that are household names and market leaders in their product categories.
About MILO® Singapore
MILO® is a nutritious, chocolate beverage made from the natural goodness of malt, milk and cocoa. First sold in the 1950s and locally produced since 1984, MILO® contains Actigen-E®, a combination of B Vitamins and Magnesium to aid in the release of energy from food. In 2006, with a reformulated recipe, MILO® contains just 2% fat and 8% sugar per serve, thus attaining the Healthier Choice status from Health Promotion Board. As Singapore’s favourite energy drink, more than 1 million cups of MILO® are given free to Singaporeans annually through various sports and community events.
MILO® has been championing youth sports development in Singapore since 1950s. Through sponsorship of various sports events with institutions such as the Ministry of Education School Sports Council programmes, Singapore Sports Council, People’s Association, MILO® aims to nurture Singaporean athletes into national sports heroes. MILO® also continues to rally and drive national support for Team Singapore athletes at international and regional events such as the South East Asian Games, the Asia Games and the inaugural Youth Olympics Games in 2010.
Feedback and comments