美In: Work, Play, Love from Korea

13 05 2014

One of the things maintaining a blog in Singapore does do is the opportunities it does provide to broaden one’s experiences, such as having an opportunity to mingle with a very fashionable crowd at last evening’s launch of a Korean online lifestyle store in the form of Me-In (美In) in Singapore at Zafferano 43 floors on top of the Ocean (Ocean Financial Centre).

'Play' in an outfit from Me-In.

‘Play’ in an outfit from Me-In.

Me-In (美In) in Korean, draws focus to the character 美 that describes beauty, a beauty one is meant perhaps to discover in Me-In’s collection, which is centred on a theme of “Work, Play, Love” intended to have an appeal with the pragmatic modern soul. In the words of the store itself, Me-In is inspired by the young woman who possesses., “It”, an indefinable quality that provides one with absolute attraction without an overt flaunting of sexualityand Me-In hopes to do this and yet at the same time allows for diverse circumstances and situations.

Ms Hyejin Kim, Me-In's Creative Director at the opening of the event showing off a 'Work' outfit that is sophisticated yet informal that reflects a move away from the 'stuffy' office attires once found in the Korean workplace.

Ms Hyejin Kim, Me-In’s Creative Director at the opening of the event showing off a ‘Work’ outfit that is sophisticated yet informal that reflects a move away from the ‘stuffy’ office attires once found in the Korean workplace.

To present the collection was Ms Hyejin Kim, Me-In’s Creative Director, who looked stunning in leading out six Korean models who had flown in for the launch event. Being having not much up there when it does come to fashion sense, I had to seek out the opinions of several fashion bloggers friends who did give the collection a huge thumbs up. More information on Me-In can be found at its online store and website http://www.me-in.kr/english.html.

Ms Kim and the six models flown in for the event showing off Work, Play and Love.

Ms Kim and the six models flown in for the event showing off Work, Play and Love.

Members of the media at work.

Members of the media at work.

Play.

Play.

More play,.

More play.

Three Loves.

Three Loves.

Love, Play and Work.

Love, Play and Work.

Love and Play.

Love and Play.

 

 

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One response

13 05 2014
Bai Hu

All these ladies look similar to me. Must be churned out from the same plastic surgeon in the same hospital.

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