When fashion and Fever closed Orchard Road

19 03 2012

One of the busiest stretches of Singapore’s Orchard Road was closed to vehicular traffic for a few hours last evening – all for the sake of fashion. The closure was to allow a 600 metre stretch from ION Orchard to the Mandarin Gallery to be used as a runway for the launch of Fashion Steps Out @ Orchard 2012 (FSO 2012), a six-week long shopping extravaganza that promotes fashion for everyday use. Dubbed “The Day when Fashion Stops Traffic”, the launch saw more than 170 models showing off creations from both international and local designers, including Vivienne Westwood, walking down road turned catwalk. This is the first time here that a busy road has been closed and used as a fashion runway – a brilliant idea that has definitely put the festival in the spotlight as well as allowing the festival to achieve its aim of reaching out to those on the street.

Fashion and Fever on Orchard Road. Alicia Pan entertained with a rendition of Fever right in the middle of the road.

A 600m stretch of Orchard Road was transformed into a fashion runway for the launch of Fashion Steps Out @ Orchard 2012.

One of the busiest stretches of Orchard Road from ION Orchard to Mandarin Gallery was closed to vehicular traffic on what would normally be a busy Saturday evening.

The a downpour prior to the opening and the inconvenience of the closure of the road to vehicular traffic did not at all deter those who came to watch the opening of the event – a large crowd had already lined the barricades well before the show started. The fashion show started with host Junita Simon strutting down the street accompanied by bare-chested male models which must have set the hearts of many in the crowd racing.

A large crowd gathered by the barricades set up well before the show started.

Host for the evening, Junita Simon, struts along the road runway to open the festival.

Over the hour-long show, a steady stream of models showing off collections from Vivienne Westwood, Dsquared2, Dip Drops, Rosebullet, iCB, J.Press, Robinsons, Marks & Spencer, Just Cavalli, Paul & Joe and Maria Grachvogel took to the road turned catwalk. The show also featured the appearance of singer/songwriter Alicia Pan – who seemed to have caught everyone there by surprise with a rendition of Fever on the road right in front of Paragon.

The fashion parade down Orchard Road begins with a collection from one of the participating international designers, Vivienne Westwood.

It wasn't just the models who attracted the attention of the cameras. A glamourously dressed photographer has a camera trained on her.

The opening of fashion festival was certainly one to remember and one that has set the tone for six weeks of activities and deals, including those from MasterCard – the Official Credit Card. More information on the festival which runs until 29 April 2012, can be found at the FSO 2012 website, or the FSO 2012 Facebook Page.

Some highlights of the Fashion Show:


Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.