Taking off with Scootitude!

8 05 2012

It had seemed for a brief moment that I had found myself on a flight of fancy – not one of my own, but that of a group of men and women dressed in yellow tops that I had found myself in the company of. One in the group, a tall gentleman, spoke of how what they were giving me (and a group of others) an introduction to had come out of a flash against a somewhat surreal backdrop of a combination of hues that could possibly only have been painted by the hand of an artist. Much as it might have seemed otherwise, it was in fact something that had become real – the tall gentleman being Campbell Wilson, the CEO of Scoot,Singapore’s newest airline. And it was in the capsule of the Singapore Flyer that a group of bloggers and I had been holed in which provided not just a great vantage to what was a remarkable sunset over Marina Bay, but also an ideal location to hear about Scoot and what the airline is all about.

A flight of fancy into the surreal colours of an unusual sunset?

Before Campbell got down to giving us the lowdown on Scoot, there was some fun to be had … girls pitted against boys in a game that exposed my inability to properly draw much more than a few basic shapes – there being no escape from it with nowhere I could possibly hide in the confines of the capsule. After a reward of a boxful of snacks (after all a prominent blogger did refer to the airline as “So Cheap-O Overseas Travel”), it was down to the quick presentation by Campbell during which we heard that it had all begun in May 2011 with a flash – a flash drive that is ….

Inside the Scoot capsule on the Flyer.

It was refreshing to hear what Scoot, which aims to fill a gap in the low cost carrier market for flights that go beyond a 4 hour range, was all about. The fun that we had at the start, and what was to follow later, certainly provided a feel of what the good people behind the new airline wanted to be seen as – quirky, fun, informal, engaging and inclusive – something that must appeal to youthful crowd they hope to reach out to as well as the young at heart, a category I should at least qualify for.

It was an evening of fun … but what was Kevin attempting to depict???

One thing interesting I was to learn about Scoot was its out-of-the-ordinary recruitment process – designed to select candidates for its cabin crew that show what the airline terms as “Scootitude” to project that fun and quirky image it wants to project. I was to have the opportunity to see this first-hand and must say it was a process that had the candidates and staff involved wearing lots of smiles and one that I quite enjoyed being at.

The fun-to-be-at cabin crew selection process involves both individual and group participation from the candidates and is intended to identify those who show “Scootitude”.

Staff seemed to be having fun too at the recruitment drive.

Evaluators assessing candidates as they participate in a group exercise.

Another thing that did come out in the presentation on the flyer besides hearing about the four destinations announced thus far: Sydney (to which the Inaugural Flight on 4 June 2012 is to), Gold Coast, Tianjin and Bangkok, is the series of promotional events in the lead up to its inaugural flight, which included a “Bid the Price Down” campaign in China, a “Name Our Babies” contest, as well as a Spot a Scoot Cab contest in Singapore which is currently ongoing in which a pair of tickets can be won every two weeks during an eight week period which ends on 31 May 2012. More details can be found on the FlyScoot Facebook Page.

The evening’s fun ended with great food at the Singapore Food Trail under the flyer ….

The evening’s fun did have to end – but not without great food 1960s Singapore style, at the Singapore Food Trail under the Flyer – the promise of which might have been the motivation for me in taking up Scoot’s invitation to fly with them, and in great company … I am certainly glad I did take the invitation up – not only did I learn more about Scoot and what the airline aims to do, I was able to also meet some great people to be with – people that I certainly wouldn’t mind flying with.

… and in great company … CEO Campbell Wilson is seen looking away from the camera …

Head of Cabin Services Ng Ju Li with two of members of her cabin services team.


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