The next face of Asia

15 05 2012

The six-week long street fashion festival, Fashion Steps Out at Orchard 2012 (FSO 2012), which began with the first time a 600 metre stretch of Orchard Road was closed and used as a fashion runway, saw another first – the first time a cinema hall at Shaw Theatres Lido was transformed into a fashion venue with a catwalk built over the cinema seating for the closing party on 27 April 2012. The closing party marked the end of the festival and also saw the Next Face of Asia 2012 selected from 12 finalists representing six Asian countries – China, Singapore, the Philippines, Vietnam, Malaysia and Indonesia. The Next Face of Asia which aims to discover Asian models and be a launch platform for Asian faces internationally, involved a regional search to identify potential talent from Singapore, Malaysia, Thailand, Vietnam, Philippines, HK, Taiwan, Indonesia, China and India. The deserving winner, who walked away with $10,000 worth of prizes and who will be the Face of FSO 2013, was 25 year old Indonesian model Paula Verhoeven, the tallest model in the finals at 1.82 metres in height.

A cinema hall at Shaw Theatres Lido was turned into a fashion runway for the first time for the closing of Fashion Steps Out at Orchard 2012.

The closing party also saw the finals of the Next Face of Asia 2012 which picked a winner from 12 finalists from 6 Asian countries.

More Photographs from the Next Face of Asia 2012

The deserving winner, 1.82 metre tall Paula Verhoeven from Indonesia, who was the tallest model in the finals.

About FSO

Fashion Steps Out @ Orchard (formerly known as Fashion Season @ Orchard) aims to bring fashion to the man on the street. From 16 Mar – 29 Apr 2012, the Orchard Road shopping belt of nearly 800,000 sq. m of retail space will be heralding the Spring / Summer fashion season with exciting events and promotions that will spice up everyday fashion and thrill shoppers. FSO 2011 brought 5.2 million visitors, drew $3.9 million in receipts (an 18% year on year growth in sales***), and generated $2.035 million worth of publicity. FSO 2012 aspires to attract even more visitors and higher spend.

*** According to MasterCard’s tracking in USD



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