The ICON de Martell Cordon Bleu 2012 Award

22 08 2012

The Martell Cordon Bleu Heritage exhibition to mark the 100th anniversary of the celebrated name in Cognac and the ICON de Martell Cordon Bleu 2012 Photography exhibition drew to a close this evening. The closing of the exhibition at the Timeless Capsule , a temporary art gallery outside ION Orchard, also saw an awards ceremony during with the winners of the ICON de Martell Cordon Bleu 2012 awards were unveiled. Besides the top prize which was won by Edwin Koo, there were Discernment Awards given out to two photographers, Jeremy San and Ernest Goh and for the first time, an Eternal Discovery Prize based on public voting created for the centenary celebration, awarded to Wesley Loh. The title prize brings with it $30,000 in cash, a trip to Cognac, France and the chance to publish a photography book of his works, the Discernment Awards carries a cash prize of $8,000 each, while the Eternal Discovery Prize is worth $1,000 and an exclusive Centenary Limited Edition set of Martell Cordon Bleu.

Edwin Koo came prepared with a speech …

The winners were selected from nine nominees and picked by a jury of international and local judges who looked at the strength of the photographer’s portfolio, a body of work that shows a coherent vision, unique points of view as well as skillful and well-developed artistic expression. This year’s jury consists of Madame Agnes de Gouvion Saint-Cyr, photography curator and writer; Mr Ian Berry, Magnum Photographer; Ms Emmeline Yong, Partner, Objectifs Centre for Photography and Filmmaking; Ms Bridget Tracy Tan, Director, Institute of Southeast Asian Arts & Art Galleries, Nanyang Academy of Fine Arts and Ms Charmaine Leung, Director of Marketing, Pernod Ricard Singapore.


About ICON de Martell Cordon Bleu

Organised by Pernod Ricard Singapore, ICON de Martell Cordon Bleu is an annual photography award that recognises Singapore’s most outstanding photographer. As part of Martell Cordon Bleu’s centenary celebrations and to pay homage to this celebrated cognac that has given its name to the award, ICON de Martell Cordon Bleu 2012 was organised around the centenary theme of Eternal Discovery. New elements were introduced to the third edition of ICON de Martell Cordon Bleu.


About the winner Edwin Koo’s portfolio

Edwin Koo (image provided by ICON de Martell Cordon Bleu).

Edwin Koo’s three series, Dreaming of Phayul, Paradise Lost and We Would Be Heroes, shares an overarching theme of “A Strange Place Called Home”, where the concept of home and homeland is explored. Dreaming of Phayul examines the hopes and dreams of Tibetan exiles yearning for a “fatherland” that is no longer theirs, while Paradise Lost, set against the backdrop of the Swat Valley in Pakistan, is an investigation into the notion of physical paradise as home. Meanwhile, We Would Be Heroes dwells on the heroic ambitions of young Nepali men and women to free their homeland from feudalism, only to end up estranged from home as the civil war ended.


A selection of Edwin Koo’s works (images provided by ICON de Martell Cordon Bleu):


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