Marina Bay in the pink

7 10 2012

Three landmarks, the ArtScience Museum, the Helix Bridge, and Marina Bay Sands Hotel, in the Marina Bay area, turned bright pink on Friday evening, coloured in a global effort that has seen some 200 well-known landmarks and monuments across the world such as the Taj Mahal, the Empire State Building and Harrods take on the same pink glow. All this is part of an initiative by Estée Lauder, the Breast Cancer Awareness (BCA) Campaign, intended to promote breast health and early detection in an effort to defeat breast cancer through education and medical research.

The ArtScience Museum awash in pink for the Global Illumination Initiative.

In its 20th year, the BCA Campaign was initiated by the late Mrs. Evelyn H. Lauder of The Estée Lauder Companies in 1992. It aims at creating a global impact to motivate women all around the world to see doctors regularly, perform monthly breast self examinations, and get an annual mammogram if they’re over the age of 40. Together with the Urban Redevelopment Authority (URA) as the official venue partner, the landmarks were illuminated at a ceremony at the ArtScience Museum which was graced by Guest-of-Honour Dr. Amy Khor, Minister of State for Ministry of Health and Manpower, Ms Grace Ban, Managing Director of The Estée Lauder Companies, and Mrs. Noor Quek, President of the Breast Cancer Foundation (Singapore).

The ever lovely Sharon Au was the host for the evening.

Ms Grace Ban, Dr Amy Khor, Mrs Noor Quek with host Sharon Au, launching the illumination.

Watching the illumination of the Helix Bridge.

A toast to the campaign.

Host Sharon Au was her usual animated self.

The ceremony with the ever beautiful Sharon Au as host had guests turning the area under the fingers of the ArtScience Museum into a sea of pink, and saw a fashion show segment in which ten breast cancer survivors including Singapore Woman of the Year 2012, Ms Theresa Tan, take to the catwalk. Also on hand was Japanese artist, Takeshi Sato, wowing the crowd by painting a likeness of Mrs. Evelyn H. Lauder on stage whilst moving in sync to music that was being played, as a tribute to her.

Takeshi Sato at work.

Ms Theresa Tan and daughter down the catwalk.

This year’s message, is Courage, Believe in a world without breast cancer. Know we’re here until its true. It highlights The Estée Lauder Companies’ 20-Year commitment to defeating breast cancer through education and medical research and celebrates the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs Evelyn H. Lauder.

The Helix Bridge lit up in pink.

The campaign this year also sees for the very first time, an online charity auction, which was launched on 26 September to raise funds for the Breast Cancer Foundation, Singapore. For the auction, many local celebrities have donated personal items. One is Michelle Chong, who donated a dress her character wore in Already Famous. The items also includes those donated by Andrea de Cruz, socialite Leonika Kei, model Serena Adsit and popular mandarin radio DJ Lim Peifen. Bids for the items can be placed online via The Estēe Lauder Companies’ microsite at www.bca2012auction.com. Bidding will close on 31st October 2012. Apart from celebrity donated items, the auction will also feature various luxury items and services donated to raise more money for the charity.

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