Now we can all be James Cameron

22 10 2010

Together with two other bloggers, Yong Wei and Mint, I had an opportunity to have a quick feel of the 1st 3D digital camera to be launched in Singapore, the Fujifilm FinePix REAL 3D W3 at the Audio House Electronics & Sports Expo 2010. The 3D camera concept, using twin lenses allowing two images to be taken of the same subject at slightly different angles at the same time that mimics how human eyes combine images that provide us with the so-called binocular effect, is not new – the concept first being introduced as far back as the 1950s. What makes the W3 so special is that it is the only digital camera to be introduced in Singapore so far with the feature. Equipped with two sensors or CCDs to capture the image from each of the two lenses which are positioned about 20% further apart than human eyes are to provide a greater depth, the W3 allows a full 3D effect to be viewed on 3D enabled televisions which are widely available now, through a HDMI interface. This, along with the availability of 3D digital viewers such as the FinePix Real 3D V1 that is also being introduced, would probably make the W3 a lot more popular than 3D cameras of the past – as it would have been difficult to view the results of the captured 3D images. What is even better is that the W3 also takes 3D movie clips in full HD placing the ability to shoot 3D movies clips in our hands – great stuff for James Cameron wannabes.

The Fuji FinePix Real 3D W3 features a 3.5" high contrast LCD screen that allows live viewing of 3D images during shooting without the need for special 3D glasses.

Besides taking photographs and clips in 3D, the camera can also be switched to 2D mode. With Advanced 2D, a pretty useful feature not found on conventional cameras, the W3’s two lenses and two CCDs is able to function as two cameras in one. The two lenses/CCDs can actually capture two independent images at the same time with the Dual Shooting mode, allowing the same scene can be captured in different colors, at different zoom lengths or at different sensitivities. Something I thought might be pretty useful.

Viewing a print of a 3D photograph in 2D.

Trying the camera out, my first impression was that it was easy to handle and use. There wasn’t really much to really snap around the Expo Hall, but it wasn’t long before I became snap happy. It was certainly nice to be able to see a preview in full 3D on the generously sized 3.5 inch high contrast LCD screen before taking the image and then be able to also view it after it was taken. On the screen, the images certain appeared very crisp and certainly had the full impression of depth – something that unfortunately can’t really be viewed in 2D. We had a photograph taken of us with the W3 as well, which was printed using a special Fujifilm 3D photo printer – the effect was certainly good – just that it does look better on a 3D enabled screen, as on print the 3D background does seem to be out of focus. One plus point for me is that it did seem that I looked a lot slimmer in 3D than in 2D! Printing costs $10 a print and can be done at Audio House (I understand that there is 3D photographs are also printed at Universal Studios). Whatever it is, I thought that the camera, which retails at $799, would certainly be something that would be cool to have my hands on.

Advanced features of the Fujifilm FinePix Real 3D W3.

Means of viewing 3D images and movies from the Fujifilm FinePix Real 3D W3.

About the Public Launch of the Fuijfilm FinePix REAL 3D W3:

The Fuijfilm FinePix REAL 3D W3 that captures high definition 3D full HD photographs and videos. Experience the 1st time viewing yourself in 3D by taking a 3D photograph of yourself using the revolutionary world’s 1st 3D digital camera. Be the 1st in Singapore to get a 3D photograph/video of yourself and enjoy free 3D photographs with every purchase of the Fuji FinePix REAL 3D W3 digital camera specially at the Electronics & Sports Expo 2010 (1st 50 customers who purchase Fuji FinePix REAL 3D W3 digital camera can get 10 free 3D photographs of themselves worth $250).

With the FinePix REAL 3D technology that pioneers a new dimension in imaging, you can shoot and view 3D images with the built-in 3D Auto function and enjoy 3D without having to view through 3D glasses! What’s more, you can also connect your camera to a high definition TV directly to view your 3D images.

The Electronics & Sports Expo 2010 is on from 22 to 24 October at the Singapore Expo Hall 4 and is opened from 11am- 9pm.