The Ultimate Battle has begun …

4 12 2011

Recruits are now being sought for a battle for the Universe which arrived at the shores of Singapore on 2 December 2011. The battle is one that pits the forces of good against that of evil, and what is at stake is a Universe that is ruled not by humans, but by humanoid robots that are able to transform into machines such as vehicles – a virtual one that many of us have had an introduction to as an a member of the audience in 3D on a cinema screen. We now have the opportunity not just to be armchair observers of that battle, but to actually get right into the thick of the action as the latest human recruits of NEST riding on EVAC, an AUTOBOT recruit who makes his debut as a character as it joins in on his first battle to help protect the ALLSPARK shard from the evil DECEPTICONS – on TRANSFORMERS The Ride which had its World Premiere at Universal Studios Singapore® on Friday.

The ride is located within Sci-Fi City, one of seven zones of Universal Studios Singapore.

TRANSFORMERS The Ride: The Ultimate 3D Battle opens at Universal Studios Singapore, Resorts World Sentosa (image courtesy of Universal Studios Singapore).

TRANSFORMERS The Ride was launched at a Grand Opening party at Universal Studios Singapore on 2 Dec 2011.

The highly anticipated ride was powered up at a Grand Opening party, by TRANSFORMERS director and executive producer Michael Bay, who made a grand entrance on stage in a 2010 edition of the Chevrolet Camaro, with the ALLSPARK shard. Bay also served as what is Asia’s most technologically advanced motion thrill ride’s creative consultant. On stage with Bay, were Tan Sri Lim Kok Thay, Chairman of the Genting Group and Resorts World Sentosa (RWS); Mr Tom Williams, Chairman and CEO of Universal Parks and Resorts, Mr Tan Hee Teck, CEO RWS; and Facebook fan contest winner Mr Malcom Chen.

The 2010 Chevrolet Camaro making its entrance.

Michael Bay making a grand entrance in a 2010 edition of the Chevrolet Camaro (image courtesy of Universal Studios Singapore).

Mr Michael Bay being introduced on stage as Tan Sri Lim Kok Thay and Mr Tom Williams looks on.

The ALLSPARK shard was inserted by Mr Michael Bay to power up the ride.

All guests to the party had an opportunity to experience the Ultimate 3D Battle, something that must be the ultimate experience for any fan of the TRANSFORMERS or for that matter anyone else seeking to have a four-minute adrenaline rush on the back of EVAC, a Stealth Transport Bot, who we are told is as agile and fast as they come. Going through the ride’s entrance, Guests are led through a Pre-show area resembling a NEST facility where the anticipation builds where Guest are introduced to the world of the AUTOBOTS and prepared for the ride with paraphernalia as well as instructions for the ride, including an ALLSPARK shard containment chamber, before arriving at the waiting area to board EVAC.

All guests to the party were able to have an experience on the Ultimate 3D Battle.

Guest are taken through a Pre-show area to the ride.

ALLSPARK containment in the Pre-show area.

TV monitors providing instructions to guest in the Pre-show area.

Battle glasses (3D glasses) for the Battle.

The waiting area before boarding EVAC.

TRANSFORMERS The Ride - EVAC ready to roll (image courtesy of Universal Studios Singapore).

On board EVAC, Guests are seated in three rows of four seats and secured in with a lap bar (personal belongings may be placed on the floor or in a net placed in front of the seated Guest). It is once EVAC is launched where the fun starts (of course!) as Guests are immersed in a fast pace, heart-pumping battle between the AUTOBOTS and DECEPTICONS – some which are seen spring right into your face (fans will be thrilled to come face-to-face with BUMBLEBEE and OPTIMUS PRIME), as EVAC accelerates, decelerates and reverses through subway tunnels, over roof-tops, across city streets, in between skyscrapers (even falling in between them) and even crashing into buildings which feels so real! Spectacular 3D effects that make the ride a truly awesome experience and a must-go. Chiefly responsible for these visual effects is Industrial Light & Magic (ILM) a division of Lucasfilm Ltd, which had digital artists working simultaneously out of their offices in California and Singapore. The project was also one that was worked on simultaneously with the most recent feature film TRANSFORMERS: Dark of the Moon which was the 4th highest grossing global movie of all time. For me – it was certainly an amazing experience and one that I would certainly want to have many more experiences on – and if I may borrow from a phrase from a famous hero of many battles past, I came out of Sentosa and I shall return – just for what must certainly be the Ultimate 3D Battle!

TRANSFORMERS The Ride - BUMBLEBEE hands over the ALLSPARK.

TRANSFORMERS The Ride - OPTIMUS PRIME battles MEGATRON (image courtesy of Universal Studios Singapore).

Bumblebee guards the entrance to the ride.

EVAC who makes his debut as a character on the ride.


About TRANSFORMERS The Ride:

TRANSFORMERS The Ride is located within Sci-Fi City – one of the seven zones of Universal Studios Singapore. The attraction is enhanced both by a TRANSFORMERS retail store, the TRANSFORMERS Supply Vault, and a new food/beverage venue, the Starbot Café. In addition, theme park guests will be welcomed to TRANSFORMERS The Ride by a walking OPTIMUS PRIME character who measures a whopping 2.9 metres in height, a 2.3 metre tall walking BUMBLEBEE character, providing great photo opportunities for the family.

A special 3D2N Ultimate Fun package for TRANSFORMERS The Ride has been rolled out through the Resorts World Sentosa website and authorised travel agents, which includes complimentary TRANSFORMERS The Ride souvenirs.

Guests planning to visit Universal Studios Singapore and take part in the ultimate 3D battle at TRANSFORMERS The Ride this holiday season are encouraged to make prior reservations as quickly as possible through the Resorts World Sentosa website at www.rwsentosa.com.


TRANSFORMERS and its logo and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. © 2011 DreamWorks L.L.C. and Paramount Pictures Corporation. All Rights Reserved. Universal Studios Singapore® & © Universal Studios. All Rights Reserved.