美In: Work, Play, Love from Korea

13 05 2014

One of the things maintaining a blog in Singapore does do is the opportunities it does provide to broaden one’s experiences, such as having an opportunity to mingle with a very fashionable crowd at last evening’s launch of a Korean online lifestyle store in the form of Me-In (美In) in Singapore at Zafferano 43 floors on top of the Ocean (Ocean Financial Centre).

'Play' in an outfit from Me-In.

‘Play’ in an outfit from Me-In.

Me-In (美In) in Korean, draws focus to the character 美 that describes beauty, a beauty one is meant perhaps to discover in Me-In’s collection, which is centred on a theme of “Work, Play, Love” intended to have an appeal with the pragmatic modern soul. In the words of the store itself, Me-In is inspired by the young woman who possesses., “It”, an indefinable quality that provides one with absolute attraction without an overt flaunting of sexualityand Me-In hopes to do this and yet at the same time allows for diverse circumstances and situations.

Ms Hyejin Kim, Me-In's Creative Director at the opening of the event showing off a 'Work' outfit that is sophisticated yet informal that reflects a move away from the 'stuffy' office attires once found in the Korean workplace.

Ms Hyejin Kim, Me-In’s Creative Director at the opening of the event showing off a ‘Work’ outfit that is sophisticated yet informal that reflects a move away from the ‘stuffy’ office attires once found in the Korean workplace.

To present the collection was Ms Hyejin Kim, Me-In’s Creative Director, who looked stunning in leading out six Korean models who had flown in for the launch event. Being having not much up there when it does come to fashion sense, I had to seek out the opinions of several fashion bloggers friends who did give the collection a huge thumbs up. More information on Me-In can be found at its online store and website http://www.me-in.kr/english.html.

Ms Kim and the six models flown in for the event showing off Work, Play and Love.

Ms Kim and the six models flown in for the event showing off Work, Play and Love.

Members of the media at work.

Members of the media at work.

Play.

Play.

More play,.

More play.

Three Loves.

Three Loves.

Love, Play and Work.

Love, Play and Work.

Love and Play.

Love and Play.

 

 





The rise of the new Ocean

31 03 2013

The vantage provided by Stellar at 1Altitude atop One Raffles Place, one of three tallest buildings in Singapore, gives a magnificent view of the new world around Marina Bay, as well as a building diagonally across Raffles Place from it, the new Ocean Financial Centre. At 245 metres high and with 43 floors, the Ocean Financial Centre, which was completed in 2011, is certainly much higher than the building it replaced, the 28 floor curved Ocean Building – which dominated the skyline of the former waterfront along Collyer Quay for some 33 years from 1974 to 2007. Although taller than its predecessor,  the building is one that does not dominate, becoming absorbed into the backdrop of the rising skyline in the area, a skyline which is no longer associated with the harbour which brought Singapore to life.

The rise of a new Ocean - the Ocean Financial Centre, the fourth Ocean Building on the site (photograph taken with LG Optimus G).

The rise of a new Ocean – the Ocean Financial Centre, the fourth Ocean Building on the site (photograph taken with LG Optimus G).

The 28 floor Ocean Building was in fact the third building of the same name to rise on the site. It was a name that was very much associated with a one time local shipping giant, the Straits Steamship Company. Incorporated in 1890, the company played a significant role in Singapore’s development as a maritime nation, and at its height, operated a fleet of 53 ships and was instrumental in linking ports in the Malayan Peninsula and British Borneo. Most who were around in the 1960s would probably remember the second Ocean Building which was a grand example of the wonderful works of architecture along Singapore’s bund, standing proudly at the end of the row of the glorious row of buildings along Collyer Quay which we have lost, from 1923 to 1970. More on this an the other Ocean Buildings can be found in a previous post.

Ocean Building in the 1920s (Source: W. A. Laxton, The Straits Steamship Fleets)..

The second Ocean Building in the 1920s (Source: W. A. Laxton, The Straits Steamship Fleets).

A little known fact about the Straits Steamship Company is that it can probably be considered as the founder of a giant in the airlines business, Singapore Airlines. The company registered Malayan Airways which it later sold off. That was to later become Malaysian-Singapore Airlines (MSA) in 1966 which split into Malaysian Airline System (MAS) and Singapore Airlines (SIA) in 1972. With the advent of containerisation, the Straits Steamship company’s conventional regional shipping business became less relevant and the company was sold to Keppel in 1983. A shift in focus to land development saw its name changed to Straits Steamship Land Ltd, before becoming Keppel Land in 1997. With the Straits Steamship Company making a complete withdrawal from the shipping business in 2004 and the demolition of the third Ocean Building which it erected, all that remains to remind us of a once proud shipping, is nothing more than another building named Ocean standing on where the three previous Oceans of the Straits Steamship Company once stood.

The new Ocean Building in July 1974 (Photo courtesy of Peter Chan).

The new Ocean Building in July 1974 (Photo courtesy of Peter Chan).