I will not pretend to know much or anything at all about Fashion, even though that I did very recently find myself flirting with the obsessions of a Fashion label, Juicy Couture, whose velour track suits gained what could be described as cult status at a presentation of the house’s Spring / Summer 2013 Collection in Singapore.
The label which has been present in the local scene for over 10 years, has outlets at Takashimaya and at Marina Bay Sands. Known for its fresh and playful approach to style, it’s following is primarily from the 18 to 35 year olds. It does also have bright and trendy offerings with an apparel and accessories range for younger girls as well. The label traces it orgins to 1997, having been started by two, “fashion-obsessed friends”, and now has stores in over 30 countries. This includes 126 stores in North America, as well as many across Asia, Europe, Latin America and the Middle-East.
The label’s Spring looks which has hits the stores here since January this year, is one that is inspired by the flirty, glamorous pin up girls of the 1950s. LeAnn Nealz, the President and Chief Creative Officer of Juicy Couture, described the collection at its debut as a reinterpretation of the spirit of the pin up era and in a modern and fresh way, with “a subtle sexiness carried throughout but still feels Juicy and fun”. The spring collection includes soft silk dresses, rompers, sharp printed blazers, glamorous Juicy Jeans and a new interpretation of the label’s iconic track and also includes accessories such as jewel encrusted leather handbags and pave jewelry.
The label’s Summer’s looks (available from March 2013) on the other hand, is one that embraces the bohemian spirit for Summer, “full of vibrant sun-kisses, hues in lush fabrications, and relaxed day-to-night dressing taking her from Malibu Beach to the Chateau Marmont”. Described as bringing out a “beach-chic” style, the Summer collection is marked by its silk and lace fluid dresses, burnout bright tropical prints and layered beaded jewels. It also has a range of accessories to supplement the look including handbags with signature gold hardware in light washed soft leathers and treated canvas adorned with stud accents; oversized totes and cross body chain bags.
Also presented was its Juicy Couture Stella and Surfside range of watches. The Stella range is described as sleek siren with sleek, smooth contours and oversized 41 mm case in yellow- or rose-gold-toned stainless steel and is available with a bold link deployment bracelet or an embossed colored leather strap. The new Surfside range is sporty yet elegant with its rubber-coated leather strap or with a glossywhite alligator-embossed leather strap.
Juicy Couture’s stores in Singapore are located at Takashimaya Shopping Centre, #03-03 and The Shoppes at Marina Bay Sands, Galleria Level B1-78.
About Juicy Couture
Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all of its designs. Famous for ascending the tracksuit to its status as a casual luxury icon, the brand continues to evolve, bringing the same confident, whimsical and feminine attitude to everything it creates. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small leather goods.
Started by two fashion-obsessed friends in 1997, Juicy Couture quickly achieved global recognition and garnered millions of fans, many with famous faces. In 2003, Fifth & Pacific Companies, Inc. (NYSE: FNP) (formerly Liz Claiborne Inc.) acquired the company, and in 2010, Juicy Couture tapped LeAnn Nealz as Chief Creative Officer and President to guide the brand into its next phase of growth, while preserving the house’s playful and unique DNA.
North America is home to approximately 126 Juicy Couture and Juicy Couture Outlet stores. You can also shop Juicy Couture in select specialty and department stores and at JuicyCouture.com. Internationally, Juicy Couture and Juicy Couture Outlet stores can be found in over 30 different countries across Europe, Asia, Latin America and the Middle East. Follow Juicy Couture on Facebook, Twitter, Tumblr, Pinterest, Instagram and our blog, The Juicy.